Blog
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UX Research Strategy for Product Design
The core value of UX Design is the practice of finding problems that impact business goals and designing intuitive solutions to solve them. Then finding problems in these designs, and coming up with intuitive designs to…
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UX Workshops: Uncover and Align on Business Problems
Benefits and Goals UX Workshops are oftentimes an overlooked User Research tool. The purpose of running a UX workshop is to align all of your stakeholders in your organization on business goals that can be solved…
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The Key to Excellent Remote User Testing
Benefits and Goals Excellent User Testing uncovers gaps in user expectations versus reality. It reveals how users perceive specifics within your software, app, or prototype. It sheds a spotlight on gaps in how…
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Benefits of User Discovery Interviews within UX Research
Benefits and Goals User Discovery Interviews are an effective UX Research methodology that serves to gain an understanding of the industry, mindset, values, and goals of the end-users without getting into specific…
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Remote Contextual Inquiry as a UX Research Technique
Benefits and Goals Contextual Inquiry or UX Shadowing is a great user research method that helps to understand the as-is or status quo state of the processes that your software is trying to improve. This UX research…
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UX Listening Tour: A Different Type of UX Interview
Benefits and Goals A UX listening tour is a great user research tool used to identify stakeholder goals and objectives from across your organization, that can then be solved through UX Design. As a UX consultant, the…
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Logistics of Remote User Testing During Covid
Covid-19 has changed the landscape of work, forcing almost everyone to either work remotely or do remote “parties” with friends. Even my parents have been doing Zoom calls as a means to socialize. This makes it a great…
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Why Software Developers Suck at UX
Note: “Generally speaking” should be placed in front of basically every sentence in this post. These conclusions are completely based on my own subjective experiences of working in Silicon Valley for 3 years, running a…
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UX to Entice Users to Train SaaS Machine Learning Model - Case Study
I’ve been responsible for the UX and overall Product Design of several web applications that all faced the same issue: In order to improve our machine learning model, we need our users to label information and correct…
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Why User Analytics are Under Utilized
11 years ago when I was doing my first ever tech project, which turned into my startup that self-taught me everything and started my tech career, I remember finding out about analytics tools and being blown away. “You…
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How to Manage a Freelance User Experience Designer or Researcher
Having worked remotely as a User Experience Researcher and Designer for the last 5 years, I’ve had clients that have been able to utilize me to my best abilities, push me to improve and even increase my own standards.…
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Top Mistake of Designing a Minimum Viable Product
This bothers me a lot as a UX Designer, I see it from Fortune 500 companies, to venture funded Silicon Valley startups, to some-guy-in-a-basement startups. The issue has to do with how new features and new products are…
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How to Run a User Discovery Interview
I’ve written more about why and when user discovery interviews should be done as a form of UX research here . In this post I will talk about how they should be done. The way I run interviews feels more like a free…
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2 Critical Things About Your Users For a Great User Experience
In the world of user experience, the user is always right. If they don’t understand something it’s because you screwed up. If they intend to achieve a certain goal, but end up clicking something that doesn’t contribute…
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Bare Minimum UX Research
I’ve noticed with my clients that the first thing cut is UX Research, usually because of some timeline or other resource constraint. I understand that not everyone has a UX Designer on staff or the time to do UX…
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Responsive Analytics Dashboard UX/UI Design Case Study
" Really great UX/UI consultant. He did outstanding work for us. We will definitely use Arvand again and can recommend him highly." -Kristian, Technical Lead of Build Defining the Minimum Viable Product The client…
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get the most out of a usability test
I will outline the best way to get the most out of usability tests. This is what we have found to be most effective when we run our user tests for clients. Data Analysis Using MixPanel, or any events based analytics…
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Snapchat's Abysmal Usability and What Led to It
Background I'm a Senior UX Designer and I've been passively using Snapchat and following it's evolution since before it went main stream (not even trying to sound cool). I heard about it from my cousin over the…
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600% Increase in KPI from User Test Findings (Case Study)
4.5 star rating, >7 million downloads Outcome: Increased KPI's by 600% Note: These designs are from 2013, but the principals guiding the user test, user test results and actions taken are extremely relevant still…
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Adding a Feature or Launching an App with the Scientific Process
In this post I’ll discuss an overview of how to best utilize data, analytics, and experiments such as A/B testing, when launching a new feature. This is what I often see neglected when designers and stakeholders are…
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iOS White Label App Store Ban Easiest Solution with User Flow
Background Apple has released new rules at this years WWDC, effecting white label apps, such as those for events, schools, universities, B2B and so forth. In short, due to the 'App Store cleanup', they are no…
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Case study: User testing script for an iphone app
Identifying the Usability Sticking Points This client came to me with an app already in the app store, with poor retention. My first step was to understand the goal of the application by asking the appropriate…
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5 Things That Could Go Wrong with Your App Development and Launch
So, you have your new wireframes and squeaky-clean UX/UI designs ready to hand to your developer(s), now what? 5 Things That Could Go Horribly Wrong Engineers not delivering what you expect Frustrating and seemingly…
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