“Arvand has the magical ability to transform a user’s complicated needs by providing simple, user friendly designs that fulfill complicated requirements. ”
Background:
The client had a social and political activism idea for an app described as "Change.org meets actions, rather than petitions."
Business Goals:
After interviewing the client, the business goal was to build a product for a private beta launch in order to learn from user behavior, iterate, and launch the real product. A key engagement metric was defined as a user commenting on an event (in one of the various forms) or interacting with the existing comments.
Process and Role:
The client had a specification document outlining some of the features which resulted in questioning the scope of the product and defining the product hypothesis in order to keep the scope and features on track.
Once the product scope was defined, I created user flow wireframes and the final UI designs which were then passed on to developers along with specs
Clickable prototype:
Background:
A general brief was given describing that the product is to keep tabs on a baby's wellness and growth. One of the key features is that multiple infant carers can input and retrieve this wellness data.
Goal:
The goal was to design a clickable prototype in order to test the general idea with users.
Process and Role:
A competitive analysis was done by looking at competing apps' user reviews with special attention paid to the poor ratings. This helped understand the user base and use cases and personas were also created. The user flow of the core features was designed along with the wireframes, and finally with the UI designs, with special attention being paid to making sure that the designs are gender-neutral. As a final step, a Mixpanel tracking plan was handed over in order to track the correct events that will allow for the best user behavior
