Cakewalk Labs is a UX consulting firm specialized in user testing, conversion optimization, AB testing and information architecture user flows. 2022-10-17T20:02:30.066Z https://www.cakewalklabs.com/ Arvand Alviri 2022-10-17T20:02:30.066Z https://www.cakewalklabs.com/blog/2022/10/17/ux-research-strategy-roadmap/

The core value of UX Design is the practice of finding problems that impact business goals and designing intuitive solutions to solve them. Then finding problems in these designs, and coming up with intuitive designs to…

2021-02-05T16:00:00.806Z https://www.cakewalklabs.com/blog/2021/2/5/ux-workshops-ux-research/

Benefits and Goals UX Workshops are oftentimes an overlooked User Research tool. The purpose of running a UX workshop is to align all of your stakeholders in your organization on business goals that can be solved…

2021-01-21T16:27:00.459Z https://www.cakewalklabs.com/blog/2021/1/21/ux-remote-user-testing/

Benefits and Goals Excellent User Testing uncovers gaps in user expectations versus reality. It reveals how users perceive specifics within your software, app, or prototype. It sheds a spotlight on gaps in how…

2021-01-07T17:00:00.215Z https://www.cakewalklabs.com/blog/2021/1/7/benefits-of-user-discovery-interview/

Benefits and Goals User Discovery Interviews are an effective UX Research methodology that serves to gain an understanding of the industry, mindset, values, and goals of the end-users without getting into specific…

2020-12-29T16:34:00.646Z https://www.cakewalklabs.com/blog/2020/12/29/ux-contextual-inquiry/

Benefits and Goals Contextual Inquiry or UX Shadowing is a great user research method that helps to understand the as-is or status quo state of the processes that your software is trying to improve. This UX research…

2020-12-11T16:35:00.703Z https://www.cakewalklabs.com/blog/2020/12/7/ux-listening-tour/

Benefits and Goals A UX listening tour is a great user research tool used to identify stakeholder goals and objectives from across your organization, that can then be solved through UX Design. As a UX consultant, the…

2020-11-12T18:34:49.702Z https://www.cakewalklabs.com/blog/2020/11/9/logistics-of-user-testing-during-covid/

Covid-19 has changed the landscape of work, forcing almost everyone to either work remotely or do remote “parties” with friends. Even my parents have been doing Zoom calls as a means to socialize. This makes it a great…

2020-10-12T17:28:26.710Z https://www.cakewalklabs.com/blog/2020/10/12/why-software-developers-suck-at-ux/

Note: “Generally speaking” should be placed in front of basically every sentence in this post. These conclusions are completely based on my own subjective experiences of working in Silicon Valley for 3 years, running a…

2020-09-21T20:55:04.912Z https://www.cakewalklabs.com/blog/2020/9/16/ux-to-entice-users-to-train-saas-machine-learning-model-case-study/

I’ve been responsible for the UX and overall Product Design of several web applications that all faced the same issue: In order to improve our machine learning model, we need our users to label information and correct…

2020-08-07T16:25:11.491Z https://www.cakewalklabs.com/blog/2020/8/7/why-user-analytics-are-under-utilized/

11 years ago when I was doing my first ever tech project, which turned into my startup that self-taught me everything and started my tech career, I remember finding out about analytics tools and being blown away. “You…

2020-07-22T18:14:31.252Z https://www.cakewalklabs.com/blog/2020/7/22/how-to-manage-a-freelance-user-experience-designer-or-researcher/

Having worked remotely as a User Experience Researcher and Designer for the last 5 years, I’ve had clients that have been able to utilize me to my best abilities, push me to improve and even increase my own standards.…

2020-07-02T17:18:01.996Z https://www.cakewalklabs.com/blog/2020/7/2/top-mistake-of-designing-a-minimal-viable-product/

This bothers me a lot as a UX Designer, I see it from Fortune 500 companies, to venture funded Silicon Valley startups, to some-guy-in-a-basement startups. The issue has to do with how new features and new products are…

2020-06-19T18:14:53.651Z https://www.cakewalklabs.com/blog/2020/6/19/how-to-run-a-user-discovery-interview/

I’ve written more about why and when user discovery interviews should be done as a form of UX research here . In this post I will talk about how they should be done. The way I run interviews feels more like a free…

2020-06-11T18:46:05.347Z https://www.cakewalklabs.com/blog/2020/6/11/2-critical-things-about-your-users-for-a-great-user-experience/

In the world of user experience, the user is always right. If they don’t understand something it’s because you screwed up. If they intend to achieve a certain goal, but end up clicking something that doesn’t contribute…

2020-06-02T17:40:18.070Z https://www.cakewalklabs.com/blog/2020/6/2/bare-minimum-ux-research/

I’ve noticed with my clients that the first thing cut is UX Research, usually because of some timeline or other resource constraint. I understand that not everyone has a UX Designer on staff or the time to do UX…

2017-11-28T05:56:34.662Z https://www.cakewalklabs.com/blog/2017/11/27/responsive-analytics-dashboard-app-uxui-case-study/

" Really great UX/UI consultant. He did outstanding work for us. We will definitely use Arvand again and can recommend him highly." -Kristian, Technical Lead of Build Defining the Minimum Viable Product The client…

2017-11-14T21:54:52.955Z https://www.cakewalklabs.com/blog/2017/10/14/maximize-user-tests/

I will outline the best way to get the most out of usability tests. This is what we have found to be most effective when we run our user tests for clients. Data Analysis Using MixPanel, or any events based analytics…

2017-11-08T17:30:16.070Z https://www.cakewalklabs.com/blog/2017/11/7/snapchats-abysmal-usability/

Background I'm a Senior UX Designer and I've been passively using Snapchat and following it's evolution since before it went main stream (not even trying to sound cool). I heard about it from my cousin over the…

2017-11-07T22:41:20.028Z https://www.cakewalklabs.com/blog/2017/10/14/increase-in-retention-user-test/

4.5 star rating, >7 million downloads Outcome: Increased KPI's by 600% Note: These designs are from 2013, but the principals guiding the user test, user test results and actions taken are extremely relevant still…

2017-10-30T19:20:03.973Z https://www.cakewalklabs.com/blog/2017/10/30/adding-a-feature-or-launching-an-app-with-the-scientific-process/

In this post I’ll discuss an overview of how to best utilize data, analytics, and experiments such as A/B testing, when launching a new feature. This is what I often see neglected when designers and stakeholders are…