IOS AND ANDROID APP REDESIGN

Background
The client had an existing iOS and Android app in the app store with an outdated design.

Business Goal
By interviewing the client it was determined that the business goal was to increase user retention and introduce a new product feature.

Process and Role
Utilizing analytics data, and a heuristic evaluation, I determined the usability sticking points of both the Android and iOS app. This information was used to design a new user flow while integrating the new feature request. 

A separate user flow was also designed in order to test a different hypothesis.

Both user flows were converted into modern, sleek designs.